Blog Articles

Blogs
 
The Power of Collaboration
In business, there are two main ways in which you can view the business people around you: as competitors that you want to be more successful than, or as potential collaborators who you want to be more successful When you approach business with the mind-set that other people around you are your competitors, it suddenly begins to feel like quite a lonely, hostile field to work in, with no-one to trust or rely on outside of your company.  When you open up to the possibility of collaboration, however, you realise that the people around you are not necessarily out to steal your ideas or clients (or, in fact, anything of yours). Rather, there is the possibility of an exchanging of thoughts and business approaches which mutually benefits you both.  We all have individual...
22/10/2018
An Interview with: I AM SAM PHOTOGRAPHY
Describe your photography style in three words: I would say my style is very Natural, Emotive and Engaging  <br style="box-sizing: border-box; outline: 0px;">What advice would you give to a budding photographer who wants to turn their passion into a business?  I would say that it’s a hugely tough and competitive market to get into, but if you have tons of drive and ambition you can make a living from your passion and do what you love everyday. I still have tough days, as I’m sure all photographers do - but with a lot of motivation (and a tiny bit of luck!) you can create a successful business. <br style="box-sizing: border-box; outline: 0px;"><br style="box-sizing: border-box; outline: 0px;">Do you have a favourite photograph you’ve ever taken, and why? ...
12/10/2018
Smile for the camera – How to Be Your Brand
In the world of social media, image is everything. Whether people follow you, like you or want to be your friend, they are looking to see more than pictures of your services and products – they’re looking to see you, the face behind (and of) your brand.  Social media thrives in helping people to connect and communicate. The possibilities for audiences to connect with inanimate products are of course limited, but the possibilities to connect with the people behind the brand are endless. Your appearance on the brand’s online promotion opens up options for socialisation and relatability, showing the depth of the business beyond the services that you offer.  Being camera shy in this visual, digital age makes business tricky. It may feel outside of your comfort zone to see...
28/09/2018
People Buy From People: How to Tell your Story
When considering your business’s unique selling point, it can be all too easy to get caught up in technical points: how a product’s produced; how it’s packaged; how it looks/tastes/works... But, in reality, there is unlikely to ever be a part of your business that’s more unique or, in fact, more sellable than you, the person behind the brand. All companies exist far beyond what they sell. In every successful business is a story of determination, passion and love from the people who dedicate significant parts of their lives to make it happen. And, in every successful business person, is a reason that they are driven to succeed. To hide these stories from customers is to present an incomplete, less personal image of your brand. People buy from people. With the...
20/09/2018
Ludlow Food Festival - Mawley Town Farm to donate all profits to Little Heart Matters!
With just one week to go until the prestigious Ludlow Food Festival will be underway, we check in with Rachel from Mawley Milk – one of our fabulous Buy-From clients!  The Mawley Town Farm family adventure began in 1978 when David and Margaret Robinsons and their young children moved from Northern Ireland to the farm in Shropshire. As a result of hard work and forward thinking, the farm has developed into what it is today.  Using a wealth of husbandry knowledge and assisted by latest technology, the business is built on the core belief of ensuring the best animal welfare.  Equally important to the Robinson’s is supporting British manufacturing hence the tractors are New Hollands, built in Essex, and JCB’s built in Staffordshire.  In addition, the Automatic Milking...
31/08/2018
People Buy From People: How to tell your story
When considering your business’s unique selling point, it can be all too easy to get caught up in technical points: how a product’s produced; how it’s packaged; how it But, in reality, there is unlikely to ever be a part of your business that’s more unique or, in fact, more sellable than you, the person behind the All companies exist far beyond what they sell. In every successful business is a story of determination, passion and love from the people who dedicate significant parts of their lives to make it happen. And, in every successful business person, is a reason that they are driven to succeed. To hide these stories from customers is to present an incomplete, less personal image of your People buy from people. With the ever-growing...
31/08/2018
The Mindset Series
When the stresses of running a small business all come together at once, having the right mindset is the key to overcoming and growing. Here are our 5 ways to improve your mindset and think like a business person.   1. Accept the Challenge There are few decisions that are easy to make - and becoming self-employed is one of them. Now that you are here, let us help you make the most of it. Challenges can sometimes feel like insurmountable hurdles, particularly if you are working on your own. Though each new challenge you face within your business may feel like a test of your skills and experience, it is vital that you face them head on. Remember that your skills, experience, tenacity and passion have got you to where you are today and all of these attributes are armor to take you...
31/08/2018
Have you created your marketing funnel?
A funnel is a pipe used to channel substances into a narrow/small opening. Now don’t think we have gone mad, but it’s important for the rest of this blog that you understand how an everyday funnel works. The keyword in the above description is ‘channel’ and this is exactly what your marketing funnel should do. Businesses with effective marketing channels with help customers move through the funnel to achieve their desired result. To create your marketing funnel, you need four key elements to recognise your customers journey; Awareness, Interest, Desire and Action. Your customers journey through your marketing funnel will be aided by your chosen effective strategies which might be offers, discounts, calls to actions etc.   Awareness – this is at the top of...
26/06/2018
Top tips for writing a press release
Firstly, let’s talk about what a press release is and how it should be used. They should be a key element as a part of your public relations strategy and are a great way of keeping everyone up to date with your latest business developments. These short but dynamic documents should aim to pique interest from journalists who are looking for compelling content. By creating great press releases you are making yourself and your business more visible to new customers and to press. So, how do you create a compelling, interesting, ‘journalist hook’ press release? Well, here are some simple and effective tips and hints to get you started. 1.      Its all about the ‘title’ If you think about what makes you read a blog article, pick up a book or read a magazine...
26/06/2018
Is time on your side...
IS TIME ON YOUR SIDE, OR..... Do you never have enough of it? Does it ‘stop’ you achieving your priorities? Do you see it as your enemy? You’re not alone but it’s time for YOU to take control of YOUR time. Yes, we all have to multitask these days but try not to be that person who flits from one job to another without any real plan and totally forgetting those priorities you know are urgent.  You start the top priority task, then stop to take a phone call, then hear that email ping and decide to see what it is, then you’ll move on to a very quick job that can be done in a couple of minutes, then a parcel arrives so you better see what it is, then there goes that phone again.  Half the morning can pass and that top priority task is not done, and neither are any of...
23/04/2018
The Importance of a Great Brand
WHAT IS BRANDING? The word BRANDING is bounced around so often nowadays but what does it truly mean to you? And what can it mean for your WHAT IS A BRAND? The simplest answer to what is brand is, is as follows: Simply put, your brand is your promise to your customer. It tells them what they can expect from you, your product and your service and it sets you apart from your competitors. Are you innovative and ground breaking? Are you experienced and reliable? Are you high cost and high quality? Are you low cost, value for money? YOU CAN’T BE BOTH! Remember you can’t be all things to all people…. Not only is branding about giving your business personality but also about ensuring...
27/03/2018
2018 Facebook Changes Ignites Creativity
Facebook's latest algorithm changes mean that it is going to favour posts from friends and family plus posts that encourage user engagement. Though Facebook is going to restrict the flood of content and information from businesses, this does not spell the end of your social media marketing. What you have to be now is more savvy and more creative. It is, in many ways, quite...
22/01/2018
EMMA LAWRENCE DESIGNS at THE INTERNATIONAL SPRING FAIR
How did Emma Lawrence Designs start? It began as a hobby, designing and making cards and gifts for friends and family.  I have always loved drawing and been inspired by nature so as a child I was always outside collecting or making things.  Nearly every design I do features a little bird somewhere which reflects this     Describe Emma Lawrence Designs for us? A small business producing a range of greetings cards, gifts and stationery with a fresh, fun and appealing style.  In addition, Emma is available for commissions as she loves the whole process of translating a written brief into a bespoke, delightful, eye-catching design.  Clients include the NHS, Field Studies Council, charities, Council and a host of...
15/01/2018
Do you know how to promote yourself on Small Business Saturday?
Small Business Saturday is nearly here. Are you a business owner who has spent several hours thinking about how you should be promoting your business on what could be a very busy day?   A very busy day for those who plan, those who market their business and those who execute their social media strategy!   For those who literally sat and thought and didn't get very far it could be quite the opposite. After all who will know where you are and what you are doing on Small Business Saturday if you haven’t told them?   Don’t worry we know people often sit and think - think so hard they get themselves into a twist and then ditch it!   Yes the very thing you really wanted to do and tick off your to-do list has just been “ditched” and...
30/11/2017
Small Business Saturday | Celebrating SMN Film
How long have you been running your film Around 6    How did SMN Film start? Before we were SMN FIlm, We were Shropshire Media Network, (hence the abbreviation) and we offered a wider range of other creative services including graphic design, web design and educational packages. But we found the most job satisfaction in creativity was always in the film production projects, so we streamlined our services to be just film and content production.   Describe your business for us? SMN FIlm is a Film production company specialising in cinematic lifestyle     What are the challenges in running a small creative business? For us, it is being seen. As a creative...
28/11/2017
HELP YOURSELF TO SUCCESS 3
HELP YOURSELF TO SUCCESS 3 MOTIVATION, MOTIVATION, MOTIVATION As Steve Jobs said, “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance”. But perseverance can be tough, can’t it?  Entrepreneurs are highly creative people.  They LOVE  a challenge.  You starting your business was a challenge.  Don’t start to be afraid if challenges.  We can all learn about ourselves when we face difficulties – ‘Who I really am.’                        ‘What I can really do.’                        ‘How far I can really go.’   SO……..how about some STRATEGIES AND SUPPORT MECHANISMS to HELP YOU remember that; to HELP YOU keep...
19/04/2017
MICRO BUSINESS/SMALL BUSINESS TRAINING
Yes…..it IS out You’re a one or two person business.  You do EVERYTHING yourselves!  You make wonderful gifts, or you create wonderful foodstuffs, or you provide a wonderful service.  You’re a specialist in that field. YET – you also have to find customers, keep customers, build a brand, develop an online presence, manage the finances, buy supplies, sort out deliveries.  On, and on, and on.  It’s exhilarating, it’s exhausting and, possibly, it’s   Where do you turn when you realise you need to upskill?  How do you find the time?  How do you find the   Here at BUY-FROM we specialise in training and supporting micro and small businesses.  We understand you. And what are our...
04/04/2017
HELP YOURSELF TO SUCCESS 2
Small and micro businesses have an array of challenges not always faced by larger organisations - a one or two person company having to handle budgets, admin, suppliers, marketing all whilst actually creating their products and developing their services. There is one key, vital component where small businesses can steal a march on their larger competitors…CUSTOMER SERVICE. Research shows that 84% of clients are willing to pay more for top quality customer service - and it needn’t cost you a lot to deliver it.  So …what are the key components of excellent customer service? Remember, you can make a first impression only once.  Don’t mess up! Show your customer you’re delighted to be dealing with them.  A smile is not just visual – a smile...
19/02/2017
HELP YOURSELF TO SUCCESS 1
Are you a small business - perhaps in the field of Creative Arts, Food & Drink, Manufacturing?  Whatever your area of business you can do so much to help yourself grow and prosper.....including encouraging your loyal customers to join you on that Always try to have email contact details of your customers/clients.  Then ... how about surveying your customers?  As them what they think of your products or service;  what their favourite products are, what new products they would like you to offer.  Let your customers be your critical And don't forget the value of Testimonials.  Yet another satisfied customer?  Encourage them to sing your praises online and for you to use their positive feedback in your marketing Remember - your happy customers are...
30/01/2017
MICRO BUSINESSES ……..THE BIG STEP TO TAKING ON YOUR FIRST EMPLOYEE
 
01/01/1970